Clients and Partners
Trusted by major banks and global Fortune 500 brands.
Pioneer of corporate gamification. For over a decade turning human motivation into business results — for banks, enterprises, governments and large-scale operations.
Founder of Funifier • Author of The Fantastic Engagement Factory
Responsible for the highest documented financial impact in gamification history: +R$ 4.1 billion in extra profit at CAIXA
Trusted by major banks and global Fortune 500 brands.
While most talk about engagement, Ricardo Lopes Costa delivers it at scale — and proves it with numbers. He led the program that engaged 92.61% of CAIXA's 83,000 employees and generated +R$ 4.1 billion in extra profit, the highest financial impact case ever documented in gamification history.
Founder and CTO of Funifier, the platform behind more than 4,000 gamification projects in 25 countries — adopted by CAIXA, Banco do Brasil, Bradesco, ING Bank, Adidas, HP, PepsiCo, SEBRAE and governments.
Author of The Fantastic Engagement Factory, speaker in Brazil, Portugal, Turkey, France, Peru and the USA, and invited by the Brazilian Chamber of Deputies to discuss the country's gamification market — back in 2014, when few in Brazil even knew what the word meant.
What global leaders say about Ricardo
“Costa’s The Fantastic Engagement Factory takes gamification from buzzword to practical strategy. A must-read for anyone looking to drive meaningful engagement in their organization.”
"Ricardo continues to establish himself as a gamification visionary through his leadership of the Funifier plat-form, which has delivered the most financially impactful gamification case study in history."
"Ricardo stands out as a reference in Brazil in the field of gamification, with a track record of solid, successful results for companies of all sizes."
"In this book, Ricardo reveals the secrets every executive at large corporations needs to know to automate engagement programs at scale – valuable secrets usually kept under lock and key."
"I have had the pleasure of knowing Ricardo for many years, and his expertise and passion for gamification have always been evident. This book is a testament to Ricardo's dedication to the subject and his ability to make complex concepts accessible and practical. Whether you are an experienced professional or new to the world of gamification, this book is an invaluable resource that will inspire and empower you to harness the power of gamification in innovative ways."
"We had a great gamification integration experience with Ricardo. He came to Istanbul. He not only provided foundational training for us, who were eager to learn and use gamification, but also patiently produced high-level solutions for all our technical questions. He values human as well as technical qualities. I feel very lucky to know someone like him."
"Ricardo is, without a doubt, the greatest gamification expert in the world, and Funifier, his platform for implementing gamified processes, is living proof of his genius. Ricardo is one of those rare combinations of boundless creativity with precise, effective execution. His insight into human motivation transcends the ordinary, allowing him to design solutions that truly engage, transform and deliver concrete results."
"I am a fan of Funifier — I consider it the best gamification engine available today. Ricardo is a gamification pioneer, and Funifier's international cases reflect the power of well-structured gamified experiences. I believe this book is an invaluable contribution to our market, and I am glad more people will have the opportunity to learn from Ricardo's experience and knowledge."
"To sell or engage effectively, it is crucial to make your product a natural part of the user's routine. Ricardo, through his book and companies, has harnessed the power of gamification to drive behavioral change and increase engagement. By tapping into users' emotions and motivations, he has integrated products into daily life and improved the ecosystem. As more companies recognize its transformative potential, Ricardo's work continues to demonstrate gamification's essential role in driving meaningful change."
The playbook for executives who need to engage people at scale — written by someone who has done it at Latin America's largest banks, featuring Yu-kai Chou, the world's leading authority on gamification.
In three parts, it reveals Ricardo's journey, lessons from more than 20 real cases (including those that generated billions in profit) and the Engagement Formula: the step-by-step process, tested across 4,000+ implementations, for building gamifications that deliver results.
Buy on AmazonGoal +R$ 400M → result +R$ 4 billion (10×). Engagement 10% → 92.61%.
3D Entrepreneur Fair: R$ 160 million in business generated.
Auction sold 2× more vs. traditional methods (R$ 32 million).
+155% sales; +1013% leads processed; +80% effectiveness.
BB TO ON: doubled engagement; 80% completion.
Águas Claras Without Flames: -38% fires (H1 2024 vs. 2023).
61% increased savings; 70% saved US$500+ in 6 months; +11.3% in deposits.
"Digite CAIXA" campaign: +43% internet banking access in the launch month.
Funifier is the company Ricardo founded in 2013 to turn motivation into measurable performance, combining behavioral science, design and technology. It serves banks, large enterprises and the public sector with end-to-end gamification solutions: strategy, design, implementation, analytics and continuous operation.
The Funifier Gamification Platform is a complete gamification ecosystem built since 2013 for serious, scalable programs. It is not just a "points engine": it offers modular building blocks, integrations and analytics to connect business goals to human motivators. The platform has powered more than 4,000 enterprise gamifications in over 25 countries.
Explore the platform
Videos on gamification and engagement with over 30 million views
Interview about the book and case studies.
Interview about gamification and business.
Episode recorded at Porto Digital.
Tailor-made gamification strategy design to engage your company's audience.
Keynotes, masterclasses and panels for executives, leaders and technical teams.
License to the world's most advanced gamification platform — the same one behind the CAIXA, Banco do Brasil and Adidas cases.
Hands-on gamification learning sprints with real challenges, in-company or online.
Professional gamification certifications: Associate · Designer · Developer.
Concept design, UX, technical implementation and continuous optimization.
Unieuro University. Evidence: diploma.
Role: graduate (diploma)
"Gamification and engagement evaluation..."
Role: co-author (scientific paper)
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"Gamified learning environment (UnB Gama)"
Role: invited evaluator/professor
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"Support tool for gamification projects (UnB Gama)"
Role: invited evaluator/professor
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Role: interviewed as an expert
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"Entrando na Partida..." (Pedro Zambon).
Role: cited
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Yeni Nesil Motivasyon: İş'te Oyunlaştırma (p.162).
Role: cited (Funifier)
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Gamification in Learning and Education.
Role: cited
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Training the next generation of Funifier digital gamifiers. An intensive program for young gamification designers (theory + hands-on practice with the Funifier platform).
Let's talk about gamification
